The Alopecia Mirror was created to immerse dermatologists in what alopecia patients truly see and feel. By leveraging the latest hair visualization technology with expert medical guidance, the Alopecia Mirror reflects the devastating effects of alopecia on the user’s actual skin and hair. By creating more empathy among dermatologists we aimed to raise awareness around Alopecia Areata and to create more urgency in the community to treat this debilitating disease with an FDA approved systemic therapy.

We needed dermatologists to see this as far more than a cosmetic condition. We needed them to viscerally experience what the loss of hair could feel like, as a way of generating empathy for their patients and thus motivating an urgency to treat severe alopecia areata. The Alopecia Mirror was created to immerse dermatologists in what alopecia patients truly see and feel. By leveraging the latest hair visualization technology with expert medical guidance, the Alopecia Mirror reflects the devastating effects of alopecia on the user’s actual actual skin and hair. Customization of up to 128 permutations of different hair types and styles were achieved, inspiring an experience that is both startling and moving.